Word From Between the Cans

Localization: The Secret Sauce to Online Franchise Marketing

Whether you are a fast food lover or not, you should be familiar with the fact that a lot of restaurants have a “secret sauce” that differentiates...

Is Your Blog Successful? You May be Measuring the Wrong Metrics

During the dot-com bubble, businesses were scrambling to gain a place on the Internet under the banner of “everyone-needs-a-website”. Businesses...

3 Reasons Nobody Reads Your B2B Blog

When you create content for your B2B blog, it’s tempting to showcase your expertise and try to impress the people reading your content. It makes...

Social Media Sinks Businesses: Can You Afford to Sink Time and Resources into Social Media?

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Social media can be a great opportunity to promote your business and deliver engaging content to your target audience. But, it could also be...

The Importance and Impact of Local Reviews for Companies Cannot Be Overstated

Local reviews matter and can have a real and lasting impact for local businesses. Search Engine Land recently found that 92% of customers read online...