I’m sure you’re going to close your eyes, hard, if you hear or see the word coronavirus or COVID-19 one. more. time. But here’s where you need to pause. Take a moment and check in with how you’re feeling about the current momentum of your business....
You know how to create a buyer persona and narrow your focus onto these ideal customers. But, even those who know their target buyer too often get caught in the trap of marketing to everyone. “We don’t want to exclude any potential customers or...
You’ve probably faced the same dilemma that many senior marketing leaders face eventually. When should I outsource my content marketing efforts (if I should at all)? Even though you might have a general understanding of how to do content marketing,...
You might’ve heard the terms “buyer journey” and “journey map”before, as they’ve gotten their fair share of the spotlight in recent years. HubSpot defines a customer journey map as “a visual representation of the process a customer or prospect goes...
Within a matter of weeks, everything has changed. Normal routines and business operations have been severely disrupted or halted altogether, as a result of the coronavirus. Everyone is scared, unsure, on edge, or some not-fun version of all three....