Lead Attribution Is Broken—Here’s How to Avoid Analysis Paralysis
If you’re running a business, you want to know where your leads are coming from. It makes sense—if you can track what’s working, you can optimize...
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Why Ignoring Data Could Be Costing Your Business Millions
Data is the difference between staying ahead and falling behind. Businesses that ignore their marketing analytics waste money, miss opportunities,...
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From Factory Floor to Front Office: Aligning Sales and Marketing to Scale Your Manufacturing Business
In many mid-market manufacturing companies, sales and marketing exist in two different worlds. Sales teams are focused on meeting quotas and closing...
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Why Are My Leads So Low-Quality? A Guide for Manufacturing CEOs
Low-quality leads are a drain on time, energy, and resources. If you’re a manufacturing CEO, you might be wondering why so many of your leads don’t...
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From Vision to Results: How Owners Can Finally Trust Their Marketing
As a business owner, you’ve likely experienced the frustration of investing in marketing that doesn’t deliver. You've tried various tactics, hired...
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