Word From Between the Cans

CROs like you have never had more tools. And yet your pipeline is still stalling.

There’s a quiet truth in today’s boardrooms: most marketing leaders never trained for this.

Every marketing dollar feels hard-earned, yet too many leads slip away the moment they leave your nurture campaigns. Research shows that79% of marketing leads never convert into sales, often because they’re passed along without the context or...

If you’re running a business, you want to know where your leads are coming from. It makes sense—if you can track what’s working, you can optimize your marketing, double down on high-performing channels, and prove ROI.

Data is the difference between staying ahead and falling behind. Businesses that ignore their marketing analytics waste money, miss opportunities, and lose momentum to competitors. It’s not just about collecting numbers—it’s about turning insights...