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August 31 2023 Michelle Fjeld-Hansen

How Creating Personas Can Save You Money and Generate Revenue (INFOGRAPHIC)

Marketing on different channels can be expensive, especially if you don’t reach your target audience. The solution is to focus on the right personas! Your buyer personas are your digital marketing strategy’s peanut butter and jelly. To be able to...

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August 31 2023 Michelle Fjeld-Hansen

3 Brand Differentiation Ideas to Beat the Competition

We want to stand out from the competition. And nobody knows better than you, the business owner, why you deserve to. You’ve worked endlessly hard to bring products or services to life that solve your customers’ problems, you have great customer...

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August 31 2023 Michelle Fjeld-Hansen

3 Ingredients To Get Your Restaurant Back On Track During COVID-19

Like any industry, the restaurant industry has always had its own set of marketing challenges. But, the onset of the new coronavirus has made those challenges exponentially more difficult. How can you adapt in the era of COVID-19 and get better...

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August 31 2023 Michelle Fjeld-Hansen

How to Use Facebook to Get New Business

Do you want to increase your company's revenue? I mean who is actually going to answer no? Of course, you do! Here's how to use Facebook to get new business.

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August 31 2023 Michelle Fjeld-Hansen

Is Your Customer Retention Suffering a Lack of Attention?

Customer acquisition is like the firstborn, it gets the most attention because it came first. No blame here, it’s natural. It’s easy to see why; when you add new customers to your portfolio, you know you’ve earned new revenue (cha-ching!). So...

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