Digital, digital everywhere… It seems like anywhere you turn, a new social media platform or a new digital marketing tactic is popping up. It can be hard to know what’s worthwhile to include in your advertising strategy, and whether social ads are...
One of the first things you learn as a new, wide-eyed marketer is that there are two main classifications for companies: B2B (business-to-business) and B2C (business-to-consumer). But if you’ve only worked with organizations that fall neatly into...
If you’re like many business owners, there’s a good chance that improving your paid media strategy is a top priority. If you’re like others, you may feel a little in the dark about what paid media really is. To help clarify, HubSpot defines it as...