Jay and I recently co-hosted a webinar with Local First Arizona to help business owners better understand the marketing tactics they should be investing in to generate the most ROI. We determined, there are6 critical steps to help you make the right choice for your business. Review the steps and watch the webinar recording below!
• Why did you start this company?
• Who benefits from your product or service the most?
• Who do you love helping the most?
• Who do you least enjoy working with?
• Don’t have too many goals
• Make sure they are S.M.A.R.T.
• Work backwards
• Where are you now vs where do you want to go?
Free tools to help you audit your website and existing marketing efforts
• Secret shop yourself and your competitors
• After you understand who your audience is, you want to think like them
• Where do they spend their time?
• Why would they choose you over someone else?
• What goes into their decision making process?
There are 3 ways we suggest going about this:
• Survey customers
• Competitive audit
• Talk to industry peers
Free tools to help you:
If you need additional support to building the right marketing strategy to generate ROI for your business, call us!